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  1. If you are going to invest in forward analysis (as opposed to historical analysis), it must deliver a higher level of understanding to a wide group of players.

    • Everyone has to have the same ah-ha moment.

    • You have to change mental models.

  2. There are significant barriers to delivering a common learning experience to a corporate group.

    • Everyone has to see this as worthwhile.

    • Everyone has to invest time.

    • Everyone has to put current systems that “work” at risk.

  3. The biggest hurdle in understanding situations (systems) is identifying and organizing complexity.

    • Without help (structure), humans are not good at comprehending whole systems and system dynamics.

  4. People generally assume that the situation which is right in front of them is all that matters and is controllable within a short time frame.

    • The real truth is that time lag and variance of dependent variables (such as demand, equipment failure, or quality) is everything in business and are factors that completely thwart human intuition.

  5. Simulation organizes business/process complexity to test alternatives and reveal

    • Likely outcomes

    • Risk and points of systematic weakness

    • Future options

  6. Today's simulation tools provide rapid development that can meet your compressed decision timelines

  7. Simulation output meets the needs of a wide range of corporate audiences, with experimental control panels, financial and statistical data tables, plotters, and animation. Everyone will understand the impact of your idea.